I am a huge fan of Rag & Bone and I am loving the fact that Kate Moss has been chosen as the face of their first official ad campaign. Along with the ad campaign, Rag & Bone will be launching their first international store in Chelsea, London. (13-14 Sloane Square) Both Kate Moss and the brand’s designers Marcus Wainwright and David Neville are from London and the shots taken by Craig McDean were actually shot their as well. David Neville tells WWD, ”Although we are essentially a New York brand, our English roots have always influenced our aesthetic, and casting Kate was another nod to our heritage.” The full campaign will be in all your September issues to check out. Such an awesome step for the brand and they deserve it. Have you checked out their stuff? Simply amazing!